CHAUS is an American clothing company with a modern esthetic, designed in New York City. The company was founded in 1975 by Bernard and Josephine Chaus. The company carries on its legacy with trend-driven collections emphasizing the quality, fit, versatility, and updated styling on which our reputation and brand have been built. Our fashion-forward garments are made to enhance the dynamic woman’s personal style. CHAUS is a lifestyle brand that takes our customer from work, to and evening out, to the weekend.
The CHAUS customer is a practical modern woman who likes to have fun with her wardrobe. She is price conscious and is looking for value. She is “in the know” about trends and chooses those that fit into her lifestyle. Her three main reasons to buy are for “dressed-up casual” (for work, a date, or a casual event with friends), for “work” (for a serious work event or presentation), and “casual” (for the weekend or shopping). Her age can range from forty to sixty, although it is more about a mindset, ease, and comfort; less about age. She prefers to shop in better department stores, in specialty boutiques, and on line.
CHAUS can be found in major department stores around the country and on many retail internet sites.
